Advantages and Disadvantages of Market Segmentation

Market segmentation is a marketing jargon used in the context of segmentation or division of the market by the companies, under market segmentation a company divides different market according to different variables like age, salary, geographical location, weather, culture and so on. For example an air conditioner manufacturing company will divide the market according to [...]

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Differences between Bull and Bear Market

Bull and bear market are the terms used in the context of stock markets, both the terms can be compared with summer and winter just as both the weather keep coming and going alternatively in the same way both bull and bear market keep coming and going in stock market although summer and winter come [...]

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Features of Financial Accounting

Financial accounting is one of the branches of accounting in which the company records all the financial transactions of the financial year and presents it in a systematic way to all the parties interested in the company. Financial accounting is the most basic and widely used concept all over the world, in order to understand [...]

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Difference between Job Costing and Process Costing

Job and process costing are the methods of costing used in cost accountancy by the manufacturing company to ascertain various costs associated with the production of goods which in turn results in ascertainment of profits for the company. However there are many differences between the two, let’s look at some of the differences between job [...]

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Advantages and Disadvantages of Monopolistic Competition

In perfect competition buyer is the king as the seller do not have any pricing power while in case of monopoly seller is the king as he has complete control over the price of a product. While both the situation are extremes and that is the reason why both the situations seldom exists, in practical [...]

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