Horizontal vs. Vertical Communication

When we go to the college and the professor gives lectures and impart education to us but if due to some problem we miss the lecture then we take notes and understand the concepts through our friends. This act of understanding from lecturer directly can be compared to vertical communication and understanding same thing from [...]

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Amazon Company Profile

Amazon is an E-commerce giant from America having presence in several countries all over the world and when it comes to internet based selling it is at the top position due to the sheer volume of sales done daily by the company. The market cap of Amazon is close to 400 billion dollars in the [...]

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Types of Leverage Ratios

The dictionary meaning of leverage is the use of lever so as to get more power in any action done by an individual; in the case of finance, leverage means the use of debt by the company in its balance sheet so as to get more profits. However, there is the risk of a company [...]

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Journal Entry for Sales Return

Sales is done by every company because without sales a company cannot survive but just like everything is not perfect not all sold items are perfect which leads to sales return from the customers to the company. Sales are made in two ways one is cash sales and other is credit sales and company has [...]

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Advantages of SWOT Analysis

SWOT analysis is the term used in the context of marketing it is a very important analysis as it helps the company in analyzing the current circumstances in detail and help the company in making strategies to ensure that company is able to fight external threats like competitors as well as its own internal weakness [...]

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