Marketing has evolved in the past few years and it is now not limited to the company selling directly to its customers rather many new avenues and methods have come into existence. Digital marketing and network marketing are two such terms which are used in the context of marketing, in order to understand more about both terms one should look at some of the differences between digital marketing and network marketing –
Digital Marketing VS Network Marketing
Meaning
Digital marketing as the name suggests refers to that marketing which is done online through desktops computers, mobiles, laptop, and through other digital mediums while network marketing has the network in its name but it has nothing to do with internet network or anything like that rather it refers to that marketing in which one person sells to another person who in turn sells to others in his or her network and thus in a way it becomes pyramid-shaped marketing.
Cost
In the case of digital marketing one need to spend money initially on buying laptops or desktops apart besides it also requires good speed internet connection while as far as network marketing is concerned one does not need to spend any money because one has to do only one thing and that is to convince other people in the network to purchase the goods of the company.
Education Qualification
In the case of digital marketing one requires educational qualification as well as knowledge of computers and the internet which is the reason why it cannot be done by anybody whereas as far as network marketing is concerned it does not require any educational qualification, the only thing it requires is convincing skills and good communication skills and that is the reason why network marketing can be done by housewives, students or undertaken as part-time work.
Trust Factor
In the case of digital marketing of products, the company enjoys the trust factor of its customers because the digital medium has grown tremendously over the years and people in today’s world prefer to buy online rather than going for offline shopping while as far as network marketing is concerned it is very difficult to convince anyone regarding the company’s products because there have been many cases where network marketing company has fled away after making false promises to its affiliates and customers.
Reach
Digital marketing has a wide reach because the internet is used all over the world and hence company’s product can be marketed easily all over the world but as far as network marketing is concerned its reach is limited because an individual network is limited to a particular area or city only. In simple words, if network marketing is a small lake than digital marketing is like a vast sea which is endless opportunities for the marketer.
Effort
Digital marketing requires less effort because whatever marketing you have to do is done online over various social media platforms, through emails and other online mediums moreover same marketing campaign can be used for all groups of people. Whereas network marketing requires more effort as you have to convince people one by one moreover each person is different and hence one cannot use the same marketing or convincing technique for every person.
As one can see from the above that there are many differences between digital marketing and network marketing and that is the reason why any marketer thinking of doing marketing through a digital route or network route should carefully read the above points and then only should decide whether he or she wants to go in a small lake which is network marketing or he or she wants to venture out in big sea which is digital marketing.