Service Inseparability Meaning
If someone says to you that I need your soul only and separate it from your body for 5 minutes you will laugh at that person as body and soul cannot be separated from each other in the same way in case of marketing one cannot separate service provider and consumer of that service form each other and that concept is called service inseparability. It refers to that important characteristic of service according to which the services are produced and consumed at the same time and hence both provider and consumer are at the same place. In order to understand this concept better one should look at some of the examples of service inseparability –
Service Inseparability Examples
Taking Free Spa at Resort
When you go to resort for staying there for 5 days and resort as part of the package is offering spa for 1 day, now you cannot take that one day spa to your home and you have to use it at the resort itself otherwise it is of no use once you leave the resort.
Hair Salon
If you go for a haircut in a hair salon than one cannot take the barber with him or her to home neither one can walk midway with half cutting rather one has to sit in the salon till the barber cut the hair.
Eating food in Restaurant
When you go to eat food in restaurants and when the waiter brings your order you will consume all the food in the restaurant itself in order to have complete satisfaction and it seldom happens that one eats half food in the restaurant and half food at home. In simple words, one cannot segregate restaurant providing food and customer consuming food as both things happen simultaneously.
Services of Bank
Another place where service inseparability concept comes into play is at the bank, hence when you go to a bank for depositing cash than your bank account will get credited instantly or when you go for withdrawing cash your account will get debited instantly and not after 1 month or 1 year.
Going for Coaching to Study
When a student goes for coaching for tuition classes than tutor is giving the service of teaching and students are learning at coaching classes and it is not possible that tutor imparts education at coaching center and students learn the concepts somewhere else.
As one can see from the above that service inseparability is an important concept to understand for those people who are in the service industry as knowledge of this concept can go a long way in making them successful in service marketing.